Setting the right price for your short-term rental on Airbnb is a real challenge for property owners. Too low, and you lose profitability. Too high, and your chances of attracting guests decrease. Finding the perfect balance requires a well-thought-out strategy that combines seasonality, market analysis, and dynamic pricing.
This is where a concierge service like l’ArchiDuchesse can make all the difference by optimizing your income without sacrificing occupancy rates.
1. Why pricing is the key to your profitability
The price per night is the first selection criterion for guests. A rate that is too far from the market leads to:
- a lack of visibility in Airbnb search results,
- Vacant nights that are hard to fill,
- or conversely, a undervaluation of your property, reducing your profits.
👉 The price must therefore be constantly adjusted to remain competitive and profitable.
2. The criteria to consider when setting your price
Before diving into pricing, it's essential to analyze several factors:
- Location: a property in central Rouen will not rent for the same price as one in the outskirts.
- Size and amenities: number of beds, equipped kitchen, balcony, high-speed WiFi…
- Quality of the listing: professional photos, clear and appealing description.
- Guest reviews: the more positive they are, the more you can justify a higher rate.
3. The importance of seasonality
Demand on Airbnb varies significantly throughout the year:
- High season: school holidays, long weekends, local events (e.g., the Armada in Rouen).
- Low season: slow months (often January, November).
- One-off events: concerts, festivals, sports events.
👉 Adapting your prices to these fluctuations is essential to maximize your occupancy rate while increasing your revenue during demand peaks.
4. Dynamic pricing: the key to success
Instead of setting a single price, dynamic pricing involves adjusting your rates daily based on:
- market demand,
- similar listings’ prices,
- expected occupancy,
- local events.
💡 Example: a night that rents for €70 in November may go for €120 during the Armada—if you adjust your price in real time.
5. Why hire a concierge service to optimize your pricing?
Many property owners set a price “at random” or adjust it rarely. The result: significant revenue losses.
With a concierge service like l’ArchiDuchesse:
- your prices are automatically adjusted based on demand,
- your property benefits from a tailor-made pricing strategy,
- you increase your profitability without spending time on it,
- you avoid the pitfalls of poor pricing.
Setting the right price on Airbnb is not easy: you must juggle competition, seasonality, and local events. Thanks to dynamic pricing and the expertise of a concierge service like l’ArchiDuchesse, property owners can maximize their revenue while maintaining an excellent occupancy rate.
👉 Are you a property owner in Rouen? Entrust your property to l’ArchiDuchesse and enjoy professional, profitable, and stress-free management.